VISION

Be the most preferred brand amongst car owners across the globe for holistic car detailing and cleaning services by converging simple processes with technical knowledge to deliver a “wow” experience.

MISSION

We will continuously deliver the best in class car detailing and cleaning services in an affordable manner that accentuate the newness quotient thereby providing the user a feeling of freshness
in a sanitised environment.

BHAG

Become the equivalent of SUBWAY in the car service business by having the HIGHEST number of Franchised locations in Asia by 2030 and the World by 2040.

CORE VALUES

We will work with integrity and use only high quality products.

Consumer delight is our passion.

Innovation in service is a daily habit.
We are all accountable as a team.

We will be fair and transparent in all our dealings with internal and external customers.
We shall be a socially responsible corporate citizen.